January 7-10, 2026
Hard Rock Los Cabos, MX

Winter Summit is three days of strategic planning,

industry-shifting insights and game-changing conversations

with people who get it.

The best

investment

you'll make

all year.

The most ambitious, growth-focused contractors in North America are heading to Hard Rock Los Cabos to spend three days focused on the next 12 months. You’ll spend your mornings dialing in your vision, building your 2026 Annual Strategic Plan and attending expert-led sessions and industry-specific masterminds. There are plenty of options to customize your agenda for you and your business needs.

Of course, it’s not all work and no play! After two days of deep strategy and learning, BTA organizes an exciting line up of epic activities. Go full send on an adrenaline pumping excursion, kick back and recharge or swap insights by the pool. The choice is yours.

Evenings bring it all together. We’ll celebrate your hard work and the BTA community at Awards Night and wrap up each day with great conversations, cocktails and beachfront dinners alongside 400 like-minded contractors.

You’ll head home with a crystal-clear plan, new connections and the momentum you need to make 2026 your best year yet. If you’re serious about scaling, buying back your time and leveling up your business, this is where you need to be.
Register now

See what all the hype is about

4 reasons to attend Winter Summit
A well thought-out Annual Strategic Plan is at the core of any successful business. Walk away with a clear, tactical roadmap; built and pressure tested by elite contractors. This is the point. This is what turns three days into 12 months of clarity.
Deepen your relationships with those you work online with everyday, both Coach and other Members. Plug into BTA's performance culture and you’ll be blown away by the closely held strategies your peers openly share in order to see you succeed.
From hiring and lead flow to sales systems and leadership, this is where you'll dial in critical business tactics. Learn what’s working now from your high-performing peers and world-class subject matter experts who built and led high-performing companies.
Strategy needs headspace, and this place has it all. Reset and get sharp while taking in the ocean and adventure sports.

What BTA
Members are saying...

Conor
Whyte

Whyte Mechanical
We implemented Marcus Sheridan’s pricing tool while still in the DR, and within four days, we generated a $30K lead. Within a month, we booked a $20K install, completely over the phone. With just $200 in ad spend so far, we’re already seeing an estimated $60K to $70K in sales. Seemed like a no-brainer to implement, and it’s crazy how many opportunities it’s creating! The ROI on this one nugget is undeniable; it has already paid for our trip and then some. For me, Winter Summit isn’t just about ideas, it’s about real tools and strategies that drive actual results.
READ MORE

Alex
Johnston

ServiceBuilt Corporation
Strat planning is the foundation of Summit for me and reason I attend. The reconnection with other BTA Members and the Coaches is the other. This event continues to be my primary community on this entrepreneurial ride and I love it. The speakers are also always a highlight. Marcus Sheridan is was aggressively impactful. Great job Jane and the entire BTA team. Thank you.
READ MORE

Meaghan
Likes

Jeff Likes Clean Windows (& Gutters)
For the past four years, I’ve built our Strategic Plan at Winter Summit with my Breakthrough Academy family, but this year was different. Finalizing our 2025 plan in the Dominican Republic was already special, but having our new business partner, Bryce, at the table for the first time made it even more meaningful. I felt so proud. After 40 hours of prep, we worked through our plan with our accountability group, our mentor Curt Janzen, a leader I’ve looked up to for years, and, to our surprise, keynote speaker Marcus Sheridan, one of the best marketing minds out there. He poured into us with his insight, patience and generosity, taking our plan to the next level. The takeaways were game-changing, and it’s a day I’ll cherish for a long time.
READ MORE

Walter
Roos

Top Notch Roofing
Before BTA and attending Winter Summit, we ran our business reactively. Jobs came in, we got them done. That worked about as well as a charity, but we wanted healthy profits, and they weren’t coming. Planning felt like a luxury until the Summit prep work forced us to dig deep, uncover weak spots and build a real strategy. Then, at Summit, we get the chance to pressure-test that plan with other businesses. We came home with a clear direction and a ton of energy, ready to take on the year with a 'we got this' mindset.
READ MORE

Forget bland boardrooms
and sad hotel buffets.

This is Cabo...

but make it BTA.

Location

Nestled along the shores of Cabo San Lucas, the Hard Rock Hotel Los Cabos brings the heat with the perfect blend of rock star service, wicked views and
top-shelf everything.

Agenda

This year, you’ll build your own agenda based on where you’re at and what you need most. If you need time to catch up on work, reflect solo, or dive deeper into planning? You’ve got it.

Thursday

  • Breakfast + Welcome
    8 - 9AM
  • Kickoff Ice Breaker
    9:30 - 10:15AM
  • Industry Breakout (AM)
    10:30 - 12PM
  • Lunch + Industry Mixer
    12 - 1:30PM
  • Industry Breakout (PM)
    1:30 - 3PM
  • AVP Expert Sessions
    3 - 4PM
  • Cocktail Hour + Awards Night
    6 - 10PM

Friday

  • Breakfast
    8 - 9AM
  • Main Stage Keynote
    9 - 10:30AM
  • Strategic Planning Groups
    10:30 - 4PM
  • Cocktail Hour + AVP Party
    6 - 10PM

Saturday

  • Breakfast
    8:30 - 9:30AM
  • Big Dogs Panel
    9:30 - 11AM
  • Lunch
    11 - 12:30PM
  • Choose Your Own Adventure
    12:30 - 6PM
  • Cocktail Hour + Closing Dinner
    6 - 11PM
Arrival Day 6 Jan
Upon Arrival
Check In
Grab your room key, settle in and get ready to rock.
7:00 PM
Member Welcome Meet Up
You made it! Join for an informal meet up with other BTA Members.
Thursday January 8
8:00 AM
Breakfast & Welcome
The official start to Winter Summit. Register, grab a coffee and fuel up. It’s time to get to work.
9:00 AM
Keynote Speaker
We’re bringing world-class speakers who’ll deliver the mindset shift you need and light the fire for the year ahead.
10:30 AM
AM Industry Breakout
Contractors in your industry break down what’s working, what’s not and what they’d wished they’d done sooner.
12:00 PM
Lunch & Industry Mixer
Get a plate and take a seat with BTA Members who’ve been where you’ve been and walked a mile in your shoes.
1:30 PM
PM Industry Breakout
Learn the strategies, numbers and real life-takeaways from Members who’ve navigated the same industry highs and lows.
3:00 PM
AVP Skill Session
We hand selected the best of the best AVP experts to take the stage and break down the latest trends, tech and opportunities.
6:00 PM
Cocktail Hour + Awards Night
We’re celebrating what happens when hard work meets the right systems and the power of the BTA community.
Friday January 9
8:00 AM
Breakfast
9:00 AM
Strategic Planning
This is what it’s all about. Dial in your 2026 Annual Strategic Plan, identify your gaps, and leave with a plan you’re ready to execute. It’s part think tank, part reality check.
1:30 PM
Choose Your Own Adventure
Join the BTA Private Pool Party, hit one of our Investing in the Leader talks, catch a BTA Summit Lab, or use the free time to think, work or recharge.
About Investing in the Leader: You can’t lead at your best if you’re running on fumes. Show up stronger for your team and take better care of the machine (that’s you) driving it all forward.
6:00 PM
Cocktail Hour + AVP Party
The AVPs host a laid-back night of good food and great convos.
Saturday January 10
8:00 AM
Breakfast
9:00 AM
Strategic Planning
This is what it’s all about. Dial in your 2026 Annual Strategic Plan, identify your gaps, and leave with a plan you’re ready to execute. It’s part think tank, part reality check.
1:30 PM
Your Day, Your Way
Snorkel and sail, rip up the coast on ATVs (add-on), dive into another Investing in the Leader session, catch a BTA Summit Lab, or unplug and reset. Pick your pace. Send it.
6:00 PM
Cocktail Hour + Closing Dinner
One last night with the BTA crew. We’ll send you home ready to execute.
Optional - Sunday January 11
Stay a little longer.
You’ve earned it.
Leaders Circle Members will kick off Day 4 with their own session, followed by a group activity to relax and connect. For everyone else, we’ve lined up an optional day of adventures, including deep sea fishing, whale shark snorkeling or free time at the resort.

January 7-10, 2026
Los Cabos, MX

Join hundreds of growth-focused contractors.

All-inclusive means just that: luxury resort stay, all meals and drinks (including awards dinners and evening receptions), your 2026 Strategic Plan, every session, breakout and keynote, and even a BTA welcome package.

BTA charges only what it costs to run. Your fee covers your cost, nothing more.
Winter Summit Pre-sale

Get early access

Closes April 1st, 2025
This is your chance to lock in the best price we’ll offer post Winter Summit. Limited spots available, so don’t miss out!
Email address
Lock in your spot - only until April 1
Thank you! Your submission has been received!
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At Event pricing
One day only

Being in the room at Winter Summit gives you exclusive access to the best pricing we’ll offer as a thank you for coming.

$2,950
Limited Time Pre-Sale
Closes April 1st, 2025

This is your chance to lock in the best price we’ll offer post Winter Summit. Limited spots available, so don’t miss out!

$3,100
Livestream Offer
Be one of the first 100 to register during the Winter Summit livestream and save $250 off standard pricing. One time only. The full cost for 3 days of everything you need for a transformative Winter Summit experience is included.

$3,250
Standard Pricing
The full cost for 3 days of everything you need for a transformative Winter Summit experience is included.

$3,500
All prices are in USD. Spouses are billed at the same rate as Members.
You will be responsible for booking your flights and transportation to and from the resort
(we will recommend shuttle services).

BTA's events are the best in the industry

(Honestly, it's not even close). While the venues, speakers, food and activities are all top-notch, what sets ours apart is the caliber of humans in the room.

If you’ve read this far, it's safe to say you’ve already tried a bunch of stuff.

Why not book a call with an expert on our team and determine if Breakthrough Academy is right for you?

FAQs

Can I come early or stay late?
What time is Check-In and Check-Out at the resort?
Can I bring my spouse?
Is Winter Summit worth the money and time?
What if work is busy and I'm needed on site?
I have a question not answered here
Can I bring my kids?
What’s not included in my registration?
Should I be bringing my business partner?
I'm not a socialite
What's the ROI?

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The details

All you need to know before joining us for this event.

What’s included?
Your ticket gives access to the hands-on workshops and intimate nightly discussions. Dinner and drinks will be included each night.
What’s included?
Your ticket gives access to the hands-on workshops and intimate nightly discussions. Dinner and drinks will be included each night.
FAQ
Your ticket gives access to the hands-on workshops and intimate nightly discussions. Dinner and drinks will be included each night.

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